When consumers want health information the first place they turn is to a search engine like Google, Yahoo or MSN/Bing. In fact, seeking healthcare information is one of the most common online activities among Internet users of all ages Healthcare SEO is key to reaching these users.
Because so many people seek healthcare information on the Internet, there is a significant opportunity for organizations that employ search engine optimization (SEO) strategies to reach their target audiences. It also means that organizations who cannot be found in search engines are missing out on a huge opportunity to reach the very people who need them most.
Whether you’re a specialty medical practitioner, a hospital, local clinic, nonprofit organization or a company serving the medical or pharmaceutical industries, if you’re in the business of healthcare it is imperative that your target audiences can find you online.