India’s health and wellness tourism industry has become one of the most lucrative markets in the world. The country’s health and wellness tourism industry is expected to generate revenues of Rs. 315,497 milion by the end of this year – a compound annual growth rate (CAGR) of 25.6% over the forecast period (2012–2016). According to Global Wellness Institute, wellness tourism is a massive $563 billion industry worldwide within the $3.72 trillion global tourism industry, a 10.6% growth from 2013-2015.
Ayurveda and Yoga is a 2000-year old science that has time and again proven to be effective with its use of natural herbs and individualized treatments that are prescribed according to one’s body type.
Together with Yoga and Meditation, the demand for traditional Indian wellness programs continue to grow, thanks to its global reach and the various initiatives put forth by the Indian government to – simplify visa processes, improve and authenticate Ayurvedic and Yoga centers with AYUSH certification and encourage insurance coverage for many Ayurvedic treatments today. Increasing the e-Tourist Visa (e-TV) scheme to 150 countries has also witnessed a surge in the number of tourists arriving on e-Tourist Visa to 36,982 by June 2016. It’s a roller coaster ride ahead as the country is expected to be the fastest growing nation in wellness tourism in the next five years, with over 20 per cent gain annually through 2017**.
While some travelers plan their travel around wellness activities — spas, health resorts, yoga retreats (also known as secondary wellness travelers) many travel with the primary purpose of wellness (also known as primary wellness traveler). With better awareness, interest for Ayurveda as the preferred choice of treatment, not only for stress and general wellness but also for more serious conditions like Arthritis, Diabetes, Rheumatism, Parkinson’s among others, is on the rise. Ayurveda’s concept of addressing and treating the root cause of the disease versus addressing the symptoms, using all natural herbs has made it the preferred choice for many. Treatments like Panchakarma are globally recognized as the most “effective detox” programs, as it is specifically designed to suit individual requirements than take a one-size-fits-all approach.