Great online marketing content is like an ice cream sundae. You need the right balance of all the elements; just the right amount of ice cream, chocolate syrup, whip cream and a cherry on top. When you are customizing an online marketing strategy you need to make sure that you are not too heavy on any of the elements that make up great online marketing content. When all the elements come together in just the right amounts, you get high quality content. So why do you need high quality content? Why can you not simply stuff your web page full of SEO keywords and be done with it? Here are a few reasons.
Attract And Engage
The objective of online marketing is always twofold. You do not simply want to attract an audience to your name through the use of SEO keywords. You want to engage your audience in a way that will help develop a relationship. In the same way that you want your office team to interact with your patients and clients in a certain way to make them feel comfortable and encourage future visits, you want your patients to have an online experience with your website that will encourage a sense of comfort, ease and desire to return.
High quality content will help your audience engage in a meaningful way, and on an ongoing basis. Your objective should be to create an online atmosphere that encourages learning, interaction and even a sense of community among your audience.
High quality content is also an important way to build your online credibility. Websites that simply stuff SEO wording on a site to attract a search engine will quickly lose credibility. Site visitors will decide if your site is credible or not by the amount of quality content on your site, and never forget that good old word of mouth is an important aspect of marketing that is still alive and well especially when there are complaints to be made.
Search engines are far more sophisticated today. Simple SEO quantity is not the only factor that will decide the search engine rankings that website enjoys. Site speed and site engagement are also important factors, and site engagement is entirely fueled by the quality of the content. So if you want great rankings, then engage your audience with high quality content.