The AYUSH sector (Ayurveda, Yogam Naturopathy, Unani, Siddha and Homeopathy) has an annual turnover of around INR 120 billion.
Patients from various countries are becoming medical tourists to India for low cost and health restorative alternative treatments. The Medical Tourists undergo health restorative treatments of a combination of Ayurveda, Yoga, acupuncture, herbal oil massage, nature therapies, and some ancient Indian healthcare methods -such as Vedic care, an alternate healthcare service.
Kerela, the state that has emerged as the Ayurveda and Yoga hub in the coutnry, has witnessed average stay back period of tourists going up from 14. 1 to 18 days now, the highest in the country – thanks to Ayurveda and Yoga Tourism. India has lot of tourists from other countries coming for the rejuvenation promised by yoga and Ayurvedic massage.
Marketing Ayurveda as part of the ‘health tourism’ has brought a new definition to vacationing in India itself.